Inspired by the annual NFL and NBA National Scouting Combine events, UA COMBINE challenges 800 athletes to train and compete in 7 countries across Asia Pacific and Oceania
The brief to us was simple. Showcase what Under Armour products can do. No theory, no words, just sweat.
We knew what we needed to do. Get people together, get them moving and tap into the competitive spirits of athletes across Asia.
For three seasons the UA combine toured the region, delivering best in class event production, digital execution and data capture.
Mongoose developed the brand identity and handled all aspects of execution including digital platforms, web development, venue management, equipment, operations, safety, content creation, and event staffing to deliver a seamless athlete experience.
In Season 1, the campaign achieved an impressive reach with 47,000 hits on the sign-up page, 2.5 million video views and 87 million total impressions. UA COMBINE Season 2 scooped two awards at the Marketing Events Awards 2023. Check back for Season 3 soon.
2.5 million views
87 million impressions
47,000 clicks