Mongoose is the lead European agency for The North Face, managing PR output across 6 markets for global campaigns, day-to-day press office activity, events, creator activations and product launches.
Coordinate and manage press office activity across 6 markets, ensuring launch moments are synced and brand stories are told in all markets and languages.
Our role is to be a one-stop shop of consultancy, strategy and execution. Designing comms plans to fit each market, each product and each moment.
Our role is varied. We develop and deliver assets that can be used European wide, deliver media training and craft messaging to secure profile interviews for athletes, build press and creator trips that are designed bespoke for each audience. But overall… we create a connection between people and the outdoors.
Getting the results isn’t enough. We’ve created a centralised reporting system that allows the client to measure their impact across all of Europe measuring both quality and quantity.
For 10 years Mongoose has been delivering for The North Face. That’s the reaction we want from every client.
In 2023 the EU markets delivered over 3,400 pieces of coverage for The North Face with 68% in core ‘performance’ titles and 32% in lifestyle and fashion media.
Mongoose delivered over 450 pieces of coverage with 85% in gold tier titles with 2 seasonal press days and 25+ individual media meets per year.
3,400 Pieces of coverage in 2023
85% Coverage
6 Press trips