THE NORTH FACE

The Approach

Uniting two cultures through distinct yet complementary events at iconic venues, the mantra ‘We’re All On An Expedition’ rang true. Attendees embarked on a journey to a hidden open-air cinema, directed by OOH and flyposting.

Battling the October elements, under the cover of branded blankets and expedition snacks, they witness three specially curated films featuring Sampha and the brand’s epic athletes. Guests had the opportunity to craft an Avatar sporting a Parka jacket on Snapchat. An insightful panel discussion on the concept of ‘expedition’ followed, exploring both nature and self. The nights culminated in an afterparty with sensational live and intimate musical performances by stars like Sampha and Keyra, captivating media, influencers, retailers and ambassadors.

The Results

Press coverage in titles such as Hypebeast, GQ, Esquire and GRAZIA . An OTS of 57,961,389 across Europe.