Brokered a partnership deal for Pandora to become presenting partner of The Fashion Awards 2023
The owners and operators of London Fashion Week, British Fashion Council, appointed Mongoose to operate on their behalf to source new strategic partners across their estate.
The partner needed to align with the core values of the event – to enable sustainable growth for British Fashion in the global fashion economy.
We defined our criteria. Do they have a sustainable approach and are they driving positive progress within the industry.
Utilising our network of C suite contacts, Pandora Jewellery were quickly identified as a fantastic fit for The Fashion Awards. Pandora and the Awards had a clear synergy due to Pandora’s commitments to fashion, change in the industry and sustainability through business.
In September 2023, Pandora replaced Diet Coke and became Principal Partner of the Fashion Awards on a multi-year basis. And it’s still going today.