Bringing the London games to a new generation in the UK and Ireland through social media
18.2M Video Views
120% YOY Growth
276K Engagements
Tapping into key cultural entry points through influencers, creators and content styles to drive new youth audiences across the UK and Ireland throughout the 2024 NFL London Games.
Combining strategy with TikTok-first creative and a fully leaning into the audience.
As part of our ongoing support for the NFL UK & IRE team our social and studio teams supported a huge moment in the UK sporting calendar. Four fixtures, spread across three weeks with the sole purpose of growing awareness, affinity and engagement within youth audiences.