Sourced, negotiated and secured a five-year Official Sparkling Wine partnership
Moët were the incumbent Champagne Partner at Henley Royal Regatta, however, with the partnership agreement coming to a close at the end of the 2023 Regatta, Mongoose Commercial Division were appointed to re-evaluate the opportunity and go to market to secure a new category sponsorship partner.
Following extensive market-based benchmarking of the partnership rights and assets, Mongoose went onto identify and engage a network of suitable brand prospects across the Champagne and Sparkling Wine categories.
We utilised brand hosting opportunities at the 2023 event to showcase activation and point-of-sale potential, before working closely with all interested parties to develop and refine bespoke proposals.
Mongoose secured multiple competitive partnership proposals, leading to Nyetimber being announced as new Official Sparkling Wine Partner of Henley Royal Regatta – a five-year partnership that is built on shared values of tradition, dedication, and celebration.
Sometimes partnerships are meant to be and bringing together two icons of British summer has been the perfect match.
6 Month Deal Lifecycle
Multi-Asset Brand Visibility
Multi-year Contract