A mission to level up the global social content across the whole of Europe.
Change the visual impact of the brand and take the Hawaiian Tropic social content global.
We had the task of balancing the varieties of product packaging, regional demands and changing up the impact the brand identity was having on social.
Working across paid and organic we knew that we couldn’t hold back with how we approached the brief. We delivered creator first content, trend and insight led reactions, product photography, engagement-led graphics and even developed a bespoke AI tool to support crafting bespoke backgrounds easily and cost-effectively.
Over the course of a two year contract we delivered.
#1 share-of-voice globally, despite small budget, outperforming competitors – Bondi Sands (42x more follower growth) & Sol De Janeiro (45x more follower growth).
Fastest growth rate (53%) on Instagram vs their competitors. Launched and verified TikTok account growing to 16k followers.
#1 share of voice
53% growth rate
300 pieces of content