Tapping into key cultural entry points through influencers, creators and content styles to drive new youth audiences across the UK and Ireland throughout the 2024 NFL London Games.
Help the club to sell out Stamford Bridge for their Champions League semi final vs Barcelona- the first time for a women’s fixture– through a PR moment.
Mongoose combined heritage past and present as we rebranded London’s oldest newsstand, Haines of Sloane Square, adorned with Chelsea memorabilia and had current club star Maren Mjelde interact with the public to promote the game. Working with the club and their ‘stage is set’ messaging, the newsstand received a total makeover.
From blue and white floral garlands, fake news headlines celebrating the club’s stars, club shirts and scarfs the newsstand became unapologetically Chelsea creating an iconic image seeded to national and football titles. QR codes were also in place to encourage ticket purchases.
We worked closely with the owners of the news stand, Chelsea fans themselves, to hammer home to connection the club has with their community and foster that connection to the fans. Inviting media, and influencers to capture content and maximise the reach on social media. Working on behalf of the club to create social content that could be used to continue to promote the game following the event.
Press coverage in titles such as The Athletic, VERSUS and Mundial. An OTS on social media of 4,638,800 through influencers and media channels.
4.6M OTS
Over 50 pieces of content
1 sold out fixture