Creating a content piece centred around the ethos of giving back to racing and achieving 7.6 Million organic video views in the process.
For the 2023 Cheltenham Festival, the Betway team wanted to do something more impactful and celebrate their sponsorship of The Queen Mother Champion Chase.
They had been sponsors previously, but always knew they could do more, which is why they came to us. They wanted to really tap into their ethos of ‘giving back to racing’.
We set about this challenge by producing a hero video which celebrated those unsung heroes of the racecourse, the clerk of the course, the commentators, the photographers and of course a jockey and trainer. Archive footage was integrated through clever editing to preserve the overall high-quality feel.
The overall outcome was one hero video, followed up by four individual contributors’ highlight videos. Released in the lead-up to the Cheltenham Festival.
The reaction to the films was incredible, with many horse racing enthusiasts spouting about how it had a true representation of what horse racing was all about. The videos received over 7.6 million views collectively and were engaged with more than 36,265 times. We’d call that a success!
6 Unique stories
7 million views
36,265 engagements
