Leading on the brand expansion across Asia for one of the fastest growing sports nutrition brands.
AG1 is a leading nutrition supplement recognised throughout the USA, United Kingdom, and Europe. In 2024, as part of its global expansion strategy, AG1 launched its product in Asia for the first time.
Our role was to establish brand awareness and drive subscription sales in this new market.
Our strategic approach focused on targeting major fitness and wellness events, ensuring we reached AG1’s potential customers directly.
We recommend their approach focus on three areas – activating the sponsorship of the Standard Chartered Marathon, creating events with run clubs and building a presence at the Fitness & Wellness Expo in Singapore and Hong Kong.
10K Samples distributed
110K Total Impresions
more than Doubled target